The Surrey Public Library has unveiled its brand new logo exclusively via Twitter and Facebook. With the tagline “discover – connect – inspire”, the new logo features a row of stylized books that are intended to echo the design of high rise towers. A pathway below is designed to represent learning and discovery. The colour scheme incorporates the currently-popular “blues and greens”, similar to the City of Vancouver, the 2010 Olympics, and the Canucks. Additionally, the logo foreshadows a probable renaming of the public organization to the more modern and simple “Surrey Libraries”. The tagline itself is symbolic of the shifting mission of the library from simply a book repository to a community learning space.
Perhaps most unique however is how the new logo was released to the public. While it is noted the logo will be “gradually phased-in” and officially launched in September with a website re-design, the Library deliberately presented the design through a soft launch via its social network services. It goes to show just how eager the Library is to fully embrace social media, highlighted in a recent article on Civic Surrey, giving additional credence to their new broadened philosophy.
Here’s the Library’s official note as presented on Facebook:
Surrey Public Library unveils new image Discover, Connect, Inspire. This simple, yet elegant phrase represents the new reality of Surrey’s public library. It is a place to discover new technologies, connect people and ideas and inspire creativity.This new vision coincides with the exciting development of the City’s newest library designed by renowned architect Bing Thom. As a result, a new brand image has been commissioned and designed by the local, award-winning agency thornleyHAYNE Creative Communications.The new logo graphically represents a stylized series of books placed on end to mirror the look of buildings, incorporating a gentle curve shape that inspires the feeling of a pathway to learning and discovery of the library. Fresh bright blues and greens not only complement the city’s existing brand but complement the blending of nature and progressive design elements.The new logo will be gradually phased in, and officially launched when we launch our new website in mid – September.
